Chapter 1 New Zealand Arrival
Ora the kiwi arrives in Aotearoa — a land of rolling orchards, crystal lakes, and snow-capped mountains. Here, the adventure begins.
Chapter 2 Falls in Love
In a sun-drenched kiwifruit orchard, Ora discovers the joy of fresh New Zealand fruit — vibrant, delicious, and full of life.
Chapter 3 The Problem
Fresh fruit is wonderful, but it doesn't travel well. Ora learns that sharing NZ goodness with the world needs a smarter way.
Chapter 4 The Dream
Ora dreams of bringing New Zealand fruit to cities across the globe — from Tokyo to New York — so everyone can taste our goodness.
Chapter 5 The Solution
Air-drying unlocks the answer: pure fruit, gently preserved in a portable pouch. Matuora is born — light, natural, and ready for anywhere.
Chapter 6 Take It Everywhere
With Matuora in hand, Ora sets off to share New Zealand's finest fruit with the world. Pure fruit. Nothing else.
The craft
Matuora fruit is gently dehydrated — never fried, never loaded with sugar. The process
concentrates natural sweetness and preserves the vibrant character of New Zealand's finest
produce. Each pouch is clean-label: fruit and nothing else.
We work closely with growers across Aotearoa, honouring kaitiakitanga — guardianship of the
land — and ensuring every slice reflects the quality of our orchards.
