Matuora

Vision & purpose

Building the world's leading premium New Zealand fruit brand — one pure pouch at a time.

Mission

Make healthy choices easier — bringing pure New Zealand fruit to every home.

Become the world's leading premium New Zealand fruit brand — known for quality, sustainability, and healthier snacking.

Deliver delicious, natural, accessible food while partnering with growers and supporting sustainable farming.

What every Matuora product stands for.

Fruit sourced from trusted New Zealand growers and orchards.

Slow dehydrating preserves flavour, colour, and natural goodness.

No additives, no added sugar — just fruit, as nature intended.

Beautiful packaging made for everyday snacking and thoughtful gifting.

Guided by Māori principles that shape how we grow, craft, and share our fruit.

Guardianship of our land, orchards, and future generations.

Care and hospitality in every pouch we share with the world.

Wellbeing through pure, natural food that nourishes body and spirit.